Thousands of pre-built servers from Elastic Server

Cohesive Adds ElasticHosts as a cloud deployment option to its Elastic Server® Platform

Custom virtual servers can be dynamically assembled and delivered to ElasticHosts cloud infrastructure

CHICAGO, IL and LONDON, UK — January 22, 2009 — CohesiveFT, the leader in automated software assembly, today announced it has partnered with ElasticHosts Ltd., the second European cloud infrastructure and the world’s first public cloud based upon KVM (the native Linux virtualization platform). As a result, users are now able to deploy virtual servers to the ElasticHosts cloud infrastructure via CohesiveFT’s Elastic Server on-demand service. Elastic Server is an automated “factory” that allows IT professionals to assemble, deploy, and manage virtual servers using a simple point-and-click interface. Beginning today, customers can assemble custom Enterprise-class servers for deployment to ElasticHosts’ European cloud computing infrastructure. Free trials are available of both ElasticHosts cloud infrastructure and CohesiveFT’s Elastic Server factory, allowing customers to test drive the joint solution.

“Installing and configuring software components and operating systems on virtual servers from scratch is extremely time consuming and expensive,” said Richard Davies, Founder and CEO of ElasticHosts. “CohesiveFT’s Elastic Server automates this process allowing our users to concentrate on the benefits of our highly scalable, flexible, and cost effective KVM-based UK cloud. The combination of ElasticHosts and Elastic Server is a fast track to realizing returns from cloud computing — ElasticHosts customers can immediately deploy well over five thousand custom server images.”

“Configuring a server has always been time-consuming and complex.” said Sujay Jayaram, CEO of WeddingPath. “We have been a satisfied customer of the ElasticHosts team for almost 10 years and are very excited by the scalability, flexibility and ease of use that the ElasticHosts cloud offers. CohesiveFT’s pre-built Elastic Server images can get us up and running on this platform quickly.”

The Elastic Server platform is a complement to virtualization and cloud offerings. Users assemble custom servers by choosing from a library of popular components. Once assembled, these custom application stacks can be configured to a variety of virtualization and cloud-ready formats, downloaded and deployed in real-time. There are more than two thousand users of the service who have assembled more than five thousand Elastic Server images to the market for public and private use. The addition of ElasticHosts highlights CohesiveFT’s platform momentum following recently introduced support for Virtual Iron, Amazon EC2 in Europe, and the Ubuntu operating system.

“We are very excited to add the ElasticHosts cloud deployment option to our on-demand service,” said Patrick Kerpan, CTO at CohesiveFT. “Users can now deploy their custom, dynamically assembled Elastic Servers to multiple clouds in multiple geographic regions setting the foundation for initiatives requiring cloud failover and cross-cloud security.”

Custom virtual servers for the ElasticHosts cloud are available now via Elastic Server (

About ElasticHosts

ElasticHosts is the second European cloud infrastructure provider and the world’s first public cloud based upon KVM, the native Linux virtualization platform. The company provides flexible server capacity in the UK for scalable web hosting and on-demand burst computing such as batch processing, dev/test, disaster recovery and cloud bursting. ElasticHosts offers competitive pricing for both subscription and burst use, fast direct links to the UK/EU internet, data storage within EU jurisdiction and outstanding performance for any PC operating system with fully flexible sizing. For more information, visit or e-mail

About CohesiveFT

CohesiveFT enables customers to dynamically define and deploy servers for virtual environments and clouds. The company’s flagship platform, Elastic Server®, is a web-based “factory” for creating, deploying and managing custom, multi-sourced assemblies comprised of horizontal, open source and third-party software components. Elastic Servers can be saved as templates, updated, augmented, or redeployed in minutes. In addition to the self-service platform, the company offers packaged solutions for custom cloud implementations. CohesiveFT was founded in 2006 by principals with deep backgrounds in Enterprise IT, Commercial ISVs and multiple successful startups. CohesiveFT was listed among InformationWeek’s “top cloud computing startups you should know.” The company has offices in London, Chicago and Palo Alto. For more information, visit or

About WeddingPath

WeddingPath is a UK based community for brides and grooms planning their weddings. The company’s USP is their Free Wedding Website concept — they are essentially a small technology company. Working with trusted, reliable and friendly backup is something has made everyone’s lives easier in running this community site. For more information, visit

Elastic Server is a registered trademark of CohesiveFT. ElasticHosts is a trademark of ElasticHosts Ltd. WeddingPath is a trademark of SingleBass Ltd. All other marks and names mentioned herein may be trademarks of their respective companies.


Ryan Koop, CohesiveFT, marketing(at), +1 312 924 1055

Richard Davies, ElasticHosts,, +44 845 686 8642